We pioneered the standards
that opened Muslim-friendly travel to the world.
Since 2008, CrescentRating has transformed the Muslim-friendly travel segment from a niche observation into a $235B+ data-driven asset class. Our proprietary frameworks are the global benchmark used by national tourism organizations and Fortune 500 hospitality brands to capture the world’s fastest-growing traveler demographic.
How a simple idea became a global standard.
Singapore · 2008
In 2008, traveling as a Muslim meant uncertainty. Will the kitchen understand my requirements? Is there a place to pray? Does this hotel even know what to ask? CrescentRating was founded to replace that uncertainty with a single, trusted standard.
CrescentRating identified the gap and institutionalized the solution. We codified what hospitality looks like when it is genuinely inclusive of Muslim travelers: prayer facilities, halal kitchens, Ramadan readiness and audited with the same rigor applied to any global travel standard.
That codification became the Crescent Rating standard. It de-risks investment for hotel groups, gives tourism boards an evidence-based strategy, and gives regulators a benchmark they can defend. What began as a Singapore initiative is now the reference the industry uses to talk about a market it once overlooked.
“We didn’t set out to build a brand. We set out to make travel work for everyone.”
A mission with a long horizon.
Dedicated to nurturing a thriving, sustainable Halal Travel ecosystem.
Our mission is to foster collaboration and innovation in the Halal Travel industry, promote destinations & businesses, facilitate trade, and honor excellence within this dynamic sector.
A world where Muslims can explore the world around them with ease while building bridges with all communities.
A future where the joy of discovery is open to every traveler, and where the act of travel itself becomes a force that connects rather than divides.
The CrescentRating journey.
A proven record of institutional growth and industry definition.
From a concept paper in 2006 to a global standard adopted by national tourism authorities, partnerships with Mastercard, and UNHCR, nearly two decades of building the category we pioneered.
Our Global Affiliations
Four principles we do not compromise on.
The segment did not exist when we started. The discipline that kept us independent, evidence-based, and useful is the same discipline that has kept the standard credible.
Rigor over rhetoric
We rate, audit, and publish to standards that hold up to scrutiny. Inclusion claims must be evidenced, not asserted.
Built for the industry
Our work is designed to be used by ministers, hotel groups, and operators in real strategy and real product decisions.
Platform, not gatekeeper
We provide the standards, the academy, and the data infrastructure that let others build credibly. We grow the segment by enabling the industry.
A long horizon
We make decisions for the next decade, not the next quarter. The Muslim travel market is generational; our work has to be too.
The scale of the category we pioneered.
CrescentRating’s research and rating have moved Muslim travel from a footnote to a strategic priority for ministries and global brands.
- Years
- 17+
- Destinations
- 150+
- Travelers
- 2B+
- Market by 2030
- $235B
Defining what Muslim-friendly travel means, since 2008.
Indexed in the Global Muslim Travel Index, the industry benchmark.
The global Muslim audience our partners are equipped to serve.
Projected scale of Muslim travel spend, anchoring industry strategy.
We don’t just measure the market. We enable our partners to capture it.
“The market we serve was always there. The standards weren’t. Our job is to keep building the infrastructure that turns a 2-billion-person audience into a traveler the industry knows how to host properly, everywhere.”
Architecting the next decade
of inclusive travel.
We partner with national tourism organizations, global hospitality groups, and institutional investors ready to capitalize on the $235B+ Muslim travel market through data-driven strategy.
Strategic Readiness & Competitiveness
Deploy the ACES framework to benchmark national competitiveness and secure a leading position in the Muslim Travel Market.
Operational Excellence & Market Capture
Integrate CR standards into your DNA to de-risk investments and maximize RevPAR through audited Muslim-friendly excellence.
Intelligence & Proprietary Data
Access the world's most comprehensive longitudinal dataset on Muslim traveler behavior to drive evidence-based policy and investment.