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ABOUT HIT AWARDS
Halal In Travel Awards is a celebration of the travel industry players' efforts to make Halal travel a seamless experience. These awards recognize destinations, organizations, companies, and individuals who have made a considerable impact on the Muslim lifestyle travel segment spanning different categories.
There are four categories of awards. Each category has a list of awards given to the top performer based on the winner selection process. Some of the awards are based on the GMTI scores and some are through a nomination process.
AWARD CATEGORIES
1
GMTI Awards
The awards under this non-voting category are based on the scores of the highly-acclaimed Mastercard-CrescentRating GMTI Awards which adopts the latest set of measurements that indicate the level of Muslim-friendly travel.
2026 Award Titles
- Top Muslim-friendly Destination of The Year
- Muslim-friendly Destination of The Year (2nd place)
- Top Muslim-friendly Destination of The Year (non-OIC)
- Muslim-friendly Destination of The Year (non-OIC, 2nd place)
- Muslim-friendly Destination of The Year (non-OIC, 3rd place)
- Most Promising Muslim-friendly Region of The Year
- Most Promising Muslim-friendly Region of The Year (non-OIC)
- Emerging Muslim-friendly Destination of The Year (non-OIC)
- Accessible Muslim-friendly Destination of The Year
- Muslim Women-friendly Destination of The Year
2
Muslim-friendly Service Provider Awards
The awards in this category honour a variety of Halal-friendly establishments, including hotel chains and airports.
2026 Award Titles
- Muslim-friendly Hotel of The Year
- Muslim-friendly Event Venue of The Year
- Muslim-friendly Experience of The Year
- Muslim-friendly OTA of The Year
- Muslim-friendly Attraction of The Year
- Muslim-friendly Airline of The Year
- Muslim-friendly Transport Hub of The Year
- Halal Restaurant Chain of the Year
3
HalalTrip Travelers Choice Awards
The awards in this category aim to determine the best Muslim-friendly destinations from the traveler's point of view. HalalTrip, CrescentRating's sister company, will facilitate the Travelers Choice Awards.
2026 Award Titles
- Halal Travel Marketing Campaign of The Year
4
Halal Lifestyle Personalities of The Year
The awards in this category are intended to recognise the contributions that outstanding people have made to the growth of the travel sector that is welcoming to Muslims.
2026 Award Titles
- Halal Travel Scholar of The Year
- Halal Travel Influencer of The Year
- Halal Food Personality of The Year
HALL OF FAME